Digital SEO Marketing Central Coast - Facebook Ads Lessons to boost your Effect

Digital SEO Marketing Central Coast is not as simple as setting up a website there are of many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to show to you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are numerous matters about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1 - Image v Text.

This is the main thing that I really had to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to make certain that you have a nice image in your ad and your font isn't too large.

Something that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be confident to keep this in mind and your ads will have more growth, and less automatic denial by Facebook.

Lesson #2 - Location, Location, location - Don't waste your money.

If you have made a Facebook ad before you would know that you must select a location. So if you are a local Central Coast Business then you will want to set the location to Central Coast. It just works, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to indicate to you what that actually means. - 'everyone in this location' means every single person in whose Facebook says that they are in Central Coast will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who reside in Central Coast, as well as just people visiting.

So depending on your company, you may desire to be targeting people that are visiting or even on holiday in Central Coast. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to assist your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger target audiences basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you experiment with the amount of ads you want aimed completely to 'mobile.

Ideally these few suggestions and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing campaigns in Central Coast.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Central Coast on 1300 595 013 or visit, .internetmarketingexpertsCentralCoast.com.au.