Digital SEO Marketing - The Struggle to learn what Google is actually 'not providing' you


Digital SEO Marketing is a tough and complicated area, and some of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not often one to whine about the way that Google changes - usually they are moving to help make the SEO 'game' a more trustworthy a value driven market, but some things are still aggravating. So what am I complaining about here? Well allow me to make an effort and explain it this way.

Regardless of how you intend to design your keyword investigation, everything begins with a particular core concept, one that you need to develop by checking out your metrics and Google Analytics.

The thought is that from this core idea and keyword, you then make a seed list of terms, expanding through related terms and synonyms of your key concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors to consider.

At one point, Google was willing to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has made a decision though that they are going to eliminate the access to the data generated by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This indicates that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword research tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be just one of the easiest ways to learn the real metrics for many industry areas. The main problem that is brought up by this is how it influences the small businesses in Central Coast that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. 

Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Central Coast on1300 595 013 or visit,internetmarketingexpertsCentralCoast.com.au

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